Rotten Company launch film
Launch film · 73 seconds · 1280×720 · with sound
A 73-second launch film for Rotten Company, a public record of how companies treat people. Dark maroon and coral, white type, full voiceover and music. It opens on a gut punch, turns on one line (“Fear switches sides.”) and ends on a single action.
How it’s cut, beat by beat.
- 0:00–0:04 · Hook“Laid off by email.”
Three seconds to stop the scroll. A gut punch, not a logo.
- 0:04–0:12 · Intro“Fear switches sides.”
Set up the world, then turn it.
- 0:12–0:15 · Brand“Rotten Company”
The name lands once people care.
- 0:15–0:45 · Product“Every company. One public record.”
Show it working: find the company, upload the proof, members check it.
- 0:45–1:00 · Proof“A record they can’t bury.”
Raise the stakes. The score climbs from 12.5 to 78.1.
- 1:00–1:13 · CTA“Put it on the record.”
One action, one address. Nothing else.
One film, many cuts.
On our home page this film is shown cut for the places a software company actually puts video:
- An 8-second muted loop for the home page hero
- A 7-second loop beside the sign-up button
- A 9-second cut for the how-it-works page, where the score climbing from 12.5 to 78.1 does the explaining
- The full 70 seconds as a native Reddit post
- 30 seconds for a LinkedIn company post
- 15 seconds for an X post
- 13 seconds dropped into slide four of a pitch deck
Want a film like this for your product?
From $40 for 30 seconds, $75 for 60. Hook, script, AI voiceover, animation and music included. Ready in 5–7 days, nothing charged up front.
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